Creative Business Owners: Don’t Forget About Your Pricing by Sonja Hegman Andras (originally published on sonjahegman.com) Starting a business is tough for many reasons. Long hours, little “me” time, and hustling your ass off can exhaust you, but perhaps the hardest (and most important) thing, is pricing your goods or services to ensure you get paid what you’re worth....
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Being the voice of a brand in social media is like acting on a stage. Having worked with social media for restaurants, wineries, music artists and many other brands, I’ve learned to take many queues from the basic principles of acting.
Twitter Basics From a Marketer With More Than 200K Followers
Most people I speak with feel overwhelmed with Twitter and struggle relentlessly with how to get started on the platform. If you’re one of the many hiding from the tweeting blue bird, let me help you get started with a few tips…
The 7 Musts of Customer Service on Social Media
Social media has enabled both consumers and brands to have a shared voice and interact on a public stage, creating a balance that addresses the wants and needs of both.